Following the 2024 merger of EMG and Gravity Media, the combined entities have now relaunched under a single, global brand, Gravity Media.
Explaining the ethos driving the change, executive chairman and CEO, John Newton, said, “Once in the lifetime of a company like ours something big happens. Something very big. For us, today, that is our transformation for the future and our coming together under one global brand that is Gravity Media. Our look is new, but our commitment to our staff, our customers and as always to capture, craft and create the very best content remains the same. This is a pivotal moment for Gravity Media and one that has many benefits for our clients and the global market.”
Acknowledging the pace at which the media and entertainment industry is evolving, Newton continued, “In a world where change is the only constant it’s never been more important that a company like ours who enables the most incredible stories to be told be consistent, innovative, reliable and efficient. Our one, single Gravity Media brand embodies those goals. It brings together and successfully combines our strengths and expertise delivering a truly unique range of creative, media and facilities services and solutions to clients and for events around the world.”
While the majority of its brands will be unified under the single entity, a number of independent sub-brands will continue, existing under the Gravity Media Group umbrella. These include Boost Graphics, EMG, Gravity House, Livetools Technology, Origins Digital, Motionmakers and Wall On Media.
“The plan for Gravity Media moving forward is to strengthen our creative and facilities offerings, grow our global presence and provide even more value and better solutions for our clients,” said Newton. “As one global brand we will push the envelope that is underpinned by our constant drive for innovation, embracing the very latest technology and employing the best people. The new Gravity Media brand represents our commitment to providing the highest quality work and ethics for our team and our customers all across the globe.”
With more than 2,000 employees across 37 locations in 11 countries, the company has studios and production facilities across Europe, the USA, the Middle East and Australia. Gravity’s broadcast, technology production and post production solutions are used by federations, production houses and broadcasters around the world to produce some of the most-watched live events and entertainment including the FIFA World Cup, English Premier League, UEFA Champions League and EURO Championships, the Indian Premier League, Tour de France and ATP Grand Slam tournaments.
