Magnifi has announced it has become an official partner of Formula E.
The collaboration aims to enhance the series’ replay and social content, automating workflows and increasing fan engagement through the provision of real-time driver and circuit details using Magnifi’s AI-driven highlight generation platform. Magnifi’s Auto-Flip solution will enable automated content aspect ratio adjustments across all platforms, ensuring uninterrupted coverage for viewers, said the company.
Commenting on the partnership, Meghna Krishna, CRO of Magnifi said, “At Magnifi, we are proud to bring our advanced AI-powered video editing technology to the racing tracks, enhancing the way fans experience the thrill of Formula E. As Formula E continues to lead the global conversation on electric mobility and innovation, we are excited to contribute by amplifying its vision through dynamic, real-time content.
“With its cutting-edge approach to strategic energy management and fan engagement initiatives like Attack Mode and Fanboost, Formula E is redefining the future of motorsport—and we are thrilled to be a part of this electrifying journey.”
Featuring EV street-circuit racing in cities around the globe, the next race in the 2024/25 Formula E World Championship will take place at Saudia Arabia’s Jeddah Corniche Circuit.
