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Extreme E goes global with DAZN deal

The agreement extends English-language coverage of the motorsport series to DAZN's rest of world territories

Electric SUV motorsport series, Extreme E, has announced that it is extending its partnership with global sports streaming platform DAZN to carry the live and on-demand streaming of the championship’s X Prix events and magazine programme, preview and review shows – in English – to its rest of world territories.

In December 2020, DAZN expanded to become available in more than 200 countries and territories. “I am delighted to be bringing Extreme E to so many more territories through our extended partnership with DAZN,” said Ali Russell, chief marketing officer at Extreme E. “As a sport without spectators on site, it is vital for us to reach as many people as possible and the best way to do this is through a screen. As a premium OTT platform, DAZN is hugely valuable to us in developing a youth orientated audience which is an incredibly important market to our championship.”

Tom Burrows, EVP rights strategy at DAZN, added, “This new agreement extends our successful partnership with Extreme E, a truly special motorsport experience, to DAZN subscribers around the world. The continued focus around the environment and equality in sport is what sets Extreme E apart from other racing competitions and we are extremely proud to showcase these small steps towards big change on our platform.”