Electric SUV motorsport series, Extreme E, has announced that it is extending its partnership with global sports streaming platform DAZN to carry the live and on-demand streaming of the championship’s X Prix events and magazine programme, preview and review shows – in English – to its rest of world territories.
In December 2020, DAZN expanded to become available in more than 200 countries and territories. “I am delighted to be bringing Extreme E to so many more territories through our extended partnership with DAZN,” said Ali Russell, chief marketing officer at Extreme E. “As a sport without spectators on site, it is vital for us to reach as many people as possible and the best way to do this is through a screen. As a premium OTT platform, DAZN is hugely valuable to us in developing a youth orientated audience which is an incredibly important market to our championship.”
Tom Burrows, EVP rights strategy at DAZN, added, “This new agreement extends our successful partnership with Extreme E, a truly special motorsport experience, to DAZN subscribers around the world. The continued focus around the environment and equality in sport is what sets Extreme E apart from other racing competitions and we are extremely proud to showcase these small steps towards big change on our platform.”
