Eleven Portugal is the latest company to work with WSC Sports to create AI-generated highlights across its coverage of the UEFA Champions League, LaLiga, Premier League, Ligue 1 and Bundesliga games.
WSC Sports’ AI and machine learning technology auto-detects, indexes and tags each moment from a game in real-time so that highlights can be automatically generated and distributed at speed and scale.
Eleven Portugal also intends to utilise WSC Stories, an automated end-to-end solution that shows real-time highlights in a stories format in the OneBox on Google Search.
WSC Stories are constantly updated as live games progress to bring fans an engaging, near-live viewing experience, driving traffic and potential subscribers to Eleven Portugal’s OTT platform, said the company.
“We are very excited about this innovative partnership with WSC Sports, which, for the first time, will give fans in Portugal the opportunity to view content associated with football games in real time, generated by artificial intelligence,” said Nuno Filipe Miranda, head Of marketing and communications at Eleven Portugal.
“We are the first channel in Portugal to provide this type of experience to fans. For example, highlights of UEFA Champions League or Premier League matches will be available after the starting whistle of each game when you search for the game on Google where you will be able to follow the best shots and goals of the games through AI, as well as immediate summaries on ELEVEN’s website/app and YouTube, shortly after the final whistle, allowing fans to have a unique accompaniment of their favourite teams.”