Interactive graphics solutions provider Ease Live has announced the launch of Dataport, an AI workflow tool that integrates natively with its platform to enable the interaction of graphical overlays at scale.
Reducing the need for manual coding, Dataport provides users with an intuitive drag and drop interface, enabling overlays to be deployed across CTV, web and mobile. Deployment can be automated, ensuring seamless integration of real-time statistics, polls and sponsor graphics, said the Evertz company.
Tasks such as data imports, real-time monitoring of live events and content generation can also be automated, along with processes such as event data retrieval and error handling to minimise repetition, save time and reduce operational overheads.
Content can be dynamically adjusted, enabling broadcasters to update scoreboards or trigger action replays while advertisers can insert AI-powered ad placements syncing with key moments, optimised for impact.
Kjetil Horneland, CEO of Ease Live, commented, “Broadcasters and streaming platforms need to innovate faster than ever, but they are often constrained by complex workflows that slow down execution. Ease Live Dataport AI Workflow Tool removes these barriers, enabling them to utilise data, automate repetitive tasks and launch new interactive experiences in record time. This is a game-changer for sports leagues, broadcasters, and advertisers looking to enhance engagement, streamline operations, and unlock new revenue opportunities through ads, betting and fan engagement.”
Dataport supports third-party sources such as Sportradar and Stats Perform, enabling live interactivity without the need for complex back-end development. Content owners are empowered to rapidly deploy overlays, audience polls, in-game betting integrations and dynamic advertising seamlessly across multiple devices.
