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Densitron, LG join forces on unified control room solution

The initial focus will be on more straightforward control room applications, but the companies see potential for IDS to be deployed with other LG products that are suitable for studio environments

Densitron and LG Business Solutions are partnering to integrate Densitron’s Intelligent Display System (IDS) platform with LG’s IP-connected displays.

LG’s high-end display solutions now support a variety of IP communication protocols, which according to the two companies makes them an ideal fit for professional installations based around the Densitron IDS platform.

Discussing the partnership, Reuben Such, global business director at Densitron IDS, said: “Having had an initial conversation with LG, it was apparent that their next goal was to become more established in broadcast. So, for media-type environments, they had been looking at how screens might be controlled and whether they might be able to offer some form of reliable UI-based control solution via their integrators and channel partners. And, of course, that is exactly what we are able to provide with IDS.”

The initial focus will be on more straightforward control-room applications, but Such also sees potential for IDS to be deployed with other LG products that are suitable for studio environments: “They have such a wide range of digital signage products that are already used in studios, as well as a display range that encompasses many different models and sizes. But for the moment, the emphasis will be on promoting the integration of IDS with LG’s IP screens.”