To mark its 70th anniversary, ITN has announced the launch of a new premium content label, powered by ITN Production.
The new label, which will be dedicated to producing more premium content for global audiences, will have access to the broadcaster’s infrastructure, from post production to live broadcast facilities and studios.
ITN Productions is now home to all the content produced by ITN outside its national newsrooms—from documentaries and live broadcast to education and the archive—in a unified division led by Ian Rumsey, managing director of content. The division already produces more than 1,000 hours of commissioned content annually for UK broadcasters and global streamers, said the company.
The company is also launching a new digital division and intends to further invest in regional and international growth.
“ITN has spent the past 70 years evolving and innovating, so it’s fitting to mark this milestone with bold, exciting plans,” said Rumsey. “The digital expansion is a game-changing moment for us which will help to drive our growth and embrace the future of content consumption. Along with investment in Leeds, our international team and more premium content it will empower us with even greater creative freedom and ambition.”
The organisation is also launching ITN’s AI and Data Academy, delivered in partnership with Multiverse, which will support innovation and future skills development among the workforce.
As part of its 70th anniversary activity, ITN is conducting an independent survey among its journalists and programme makers to explore the broader implications of generative AI for the information ecosystem.
Rachel Corp, CEO of ITN, said: “As ITN turns 70, we’re not just celebrating our legacy, we’re investing in our future. These changes reflect our ambition to keep growing, innovating and leading across digital, international and premium content. Last year, content produced by teams across ITN reached over seven billion views globally, and we’re set to exceed that. We’re committed to ensuring ITN continues to thrive and plays a unique and vital role in delivering trusted, impartial news and content to audiences wherever they are and to ensuring we’re proactively engaged with the challenges and opportunities presented by generative AI.”
