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Avid takes news and sport production to the cloud

Avid Media Production in the Cloud is based on the company's production tools and platforms already used by content creation teams

Avid is aiming to help news and sport production teams streamline their workflows with the launch of its Avid Media Production in the Cloud solution.

The solution is based on the company’s production tools and platforms already used by content creation teams, enabling those not working on-prem to access assignments, assets and media.

According to the company, Media Production in the Cloud, enables teams to leverage their existing MediaCentral workflows, along with integrated Avid NEXIS cloud storage and Avid’s MediaCentral | Stream IP ingest solution – all from the cloud.

Teams can use Avid’s MediaCentral | Collaborate and other iOS and browser apps to plan and contribute to stories remotely while tracking all aspects of story production, added Avid.

“With today’s distributed workforce, broadcasters are increasingly using the cloud as a production platform to quickly produce content around the world,” Raul Alba, Avid’s director of solutions marketing, media and cloud.

“Avid’s Media Production in the Cloud workflows can be stood up right alongside organisations’ existing on-premise platforms. Using familiar tools and workflows, broadcasters are finally gaining entry to cloud production without committing to a forklift overhaul or the need for additional training.”