The Big Data Buzz - TVBEurope

The Big Data Buzz

With Big Data and the application of data analytics to broadcast being one of the stand out themes of this year’s Conference, Tesco Digital Entertainment CEO, Michael Comish has a caution for the industry.
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With Big Data and the application of data analytics to broadcast being one of the stand out themes of this year’s Conference, Tesco Digital Entertainment CEO, Michael Comish has a caution for the industry. “Data without insight is not particularly valuable,” he says. “But I can’t imagine a business in the world that isn’t better off with a better understanding of their customers.” Hear more at Big Data - Broadcasting's New Oil or Digital Exhaust? (Friday 13 September, 13.30). 

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