With Big Data and the application of data analytics to broadcast being one of the stand out themes of this year’s Conference, Tesco Digital Entertainment CEO, Michael Comish has a caution for the industry. “Data without insight is not particularly valuable,” he says. “But I can’t imagine a business in the world that isn’t better off with a better understanding of their customers.” Hear more at Big Data – Broadcasting’s New Oil or Digital Exhaust? (Friday 13 September, 13.30).
