Setting the trend

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Dragoslav Radin, general manager at Beenius, said IBC is an important platform for the company to launch products and find out about the latest industry trends – and this year is proving to be no exception.

“We can all agree that OTT is here to stay,” Radin said. “Others would say that N-screen [enabling the user to use multiple devices] is the next buzz word in the IPTV and cable environments. Besides that the switch to AV1 coding is something that will evolve in the near future, and we shouldn’t overlook its developments.

An exciting new trend is virtual reality, introducing a new type of storytelling that takes the viewing experience to the next level.”

Radin stressed that big data and analytics are also taking TV to the next level, and pointed to new solutions, being presented by Beenius, that use wide data sources extending beyond TV, video and the web for precise customer targeting, and on-demand video regardless of the selected medium.