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Netflix becomes one of UK’s top three brands

Tops BBC iPlayer for the first time

Netflix has moved above BBC iPlayer in a list of the UK’s top brands.

According to YouGov’s BrandIndex report, the SVoD service had a Buzz score (which measures the positive and negative things said about a brand) of 14 in 2017. BBC iPlayer scored 13.2, pushing it outside the top three for the first time since 2014.

“The big story of this year’s top ten is the increasing power of Netflix. Jumping above BBC iPlayer is significant as it indicates how effective it has been in delivering its ‘quality original content’ message to both new and existing viewers,” said YouGov’s Amelia Brophy.

Supermarkets Aldi and Lidl scored the top two slots respectively, MoneySavingExpert, Yorkshire Tea, Ikea, Marks & Spencer, PayPal and Premier Inn make up the rest of the top ten.