Sky is to leveraging software-defined video solutions for multiscreen content delivery from Elemental Technologies to process and deliver its OTT TV service NOW TV and mobile TV service, Sky Go.
Matt McDonald, director of broadcast services for Sky, commented, “We love to give our viewers the flexibility to choose how, where and when they watch their favourite shows. Elemental offers the platform we require for live video and VoD streaming and rapid deployment of new services that delight customers.”
The Sky OTT service infrastructure is deploying Elemental Live as the video processing engine in a workflow controlled by Elemental Conductor. During live streaming, Sky channel IP inputs will be fed to Elemental Live software, which will encode original and aggregated linear content in real time for delivery to mobile devices and the web. For the Sky VoD workflow, Elemental Server systems transcode content into multiple formats and encrypt it for high-quality, protected output to consumers’ devices, including Apple TV, over the Sky Content Delivery Network (CDN).
Sky Go is a mobile television service for Sky TV customers, which allows access to live and on-demand programming on computers, smartphones and tablets. NOW TV service provides contract-free, flexible access Sky’s content and is delivered by IP-enabled boxes for viewing on TVs or via an app on over 60 compatible devices. NOW TV offers monthly passes to Sky Movies or Sky’s Entertainment Channels or week and day passes to watch Sky Sports.
“Sky is constantly innovating new ways for customers to enjoy premium TV Everywhere content,” said John Nemeth, VP sales/EMEA for Elemental. “Elemental’s level of quality and flexibility enables us to uniquely support Sky’s mission to delight existing customers and redefine the meaning of TV.”