Shahrzad Rafati, founder and CEO of BroadbandTV (BBTV), will deliver a keynote on Saturday 10 September at the IBC2016 Conference.
Rafati will talk about how BBTV is working across platforms and creating partnerships like the one with AOL’s Huffington Post to create a new kind of online video journalism network called Outspeak and NBA Playmakers, a community for video creators focused on basketball and basketball culture, in partnership with the NBA.
She will also talk about how the younger YouTube generation interacts with technology and content and what this means for traditional broadcasting.
The IBC2016 Conference, ‘Transformation in the digital era: Leadership, strategy and creativity in media and entertainment’, will see more than 300 executives sharing insights on key issues at the heart of the entertainment, media and technology sector.
Over the past 11 years, BroadbandTV has become a powerful force in online video, and is the world’s largest multi-platform network. Vancouver-based BBTV represents 16.2 billion monthly impressions with over 76,000 online video creators, providing services and solutions including content distribution, technology, promotion, production, creative and design services, and monetisation opportunities in addition to niche value propositions for creators within each of its verticals.
BBTV also offers rights management services for media organisations including the NBA, Viacom, Sony Pictures and FremantleMedia.