Visual Perceptive Media is a film with the capability to change its form based on the situation in which it is being viewed. Composed of a number of small content pieces (video clips, sounds and sound tracks) and visual filters (grading), the film is a composition of these pieces in real time played out in response to the audience situation: the time of day, location and audience characteristics.
The prototype, on show in the Future Zone, demonstrates two things. It shows the variations that can be achieved to respond to audience contexts, and it proves the feasibility of composing films from smaller media objects on the fly and in the browser of a viewing device (in this case a laptop).
Project partners include the University of Lancaster and York University’s Digital Creativity Lab in the area of flexible storytelling through radio, film, TV and online content.
BBC R&D is working with Newcastle University’s Open Lab and Nottingham University’s Horizon Hub on the capture and definition of media objects and the interplay of physical objects and media objects. Earlier this year BBC R&D hosted a half-day workshop at Sheffield DocFest to invite researchers and producers to help seed the development of a community of practice.