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Q&A: Geir Bryn-Jensen, CEO, Nevion

Has IBC come at a good time for the electronic media industry? Why?

The industry is in the midst of a sea change, with many broadcasters reinventing and realigning their business models. In Nevion’s space, media transport, this translates into broadcasters looking for extra flexibility and more cost effectiveness – doing more, with less. The rate of change can be daunting, but these are also positive times with plenty of innovation and creativity.

What do you think are the key developments in, or threats to, your market sector at the current time?

In the media network sector, the transition from traditional baseband technology to IP is proving to be a challenge for many vendors, particularly in the face of competition from new providers outside the broadcasting space. Nevion started the transition to IP nearly a decade ago, but for those at the start of the IP journey these are testing times.

Why should delegates visit your stand at IBC?

Nevion will focus on the move from baseband to IP, both in the contribution space and also in the studio. Alongside ‘traditional’ optical transport, we will demonstrate our IP offering, which is entirely based on industry standards. Central to that offering is Nevion’s award-winning media network management system, VideoIPath, which puts non-expert users in charge of their own service needs.