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Q&A: Chris Shaw, executive vice president sales & marketing, Cobalt Digital

Has IBC come at a good time for the electronic media industry? Why?

The broadcast, electronic media industry is dynamic out of necessity. Trade shows such as IBC serve to showcase solutions developed by forward thinking manufacturers that address current and future market challenges. Cobalt Digital is exhibiting a significant number of new products this year that provide end-users with solutions across multiple industry applications.

What do you think are the key developments in, or threats to, your market sector at the current time?

At Cobalt we do not view industry changes as threats, but as challenges. US broadcasters have addressed loudness processing (although some regions may argue this), however this is still a major challenge across many international areas. By offering both baseband and multi-channel over IP/ASI (LMNTS) solutions, Cobalt provides a range of solutions to suit every case. The need for monitoring and logging was the impetus behind our SPOTCHECK, a tool that provides broadcasters with peace of mind and evidence of regulatory compliance. Cobalt also addressed the need for faster bandwidth transmission/receive capabilities with multiple fibre solutions. Standard O to E, E to O, CWDM, DWDM and L-BAND products are now part of our equipment catalogue.

Why should delegates visit your stand at IBC?

Cobalt is demonstrating our commitment to the international market by launching more products at IBC than ever before! Foremost in our line-up is the 9970-QS 3G/HD/SD-SDI/CVBS Quint-Split Multi-Image Display Processor for the openGear frame format, that provides an ideal solution for OB vehicles and production control rooms. The cascading of additional cards enables the ability to view multiple PiDs on a single monitor.

Our reputation for high-quality down-converters grows with the introduction of our 9902-DC-4K Quad 3G-SDI 1080p 50/60Hz (UHDTV) to HD 50/60Hz or SD 50/60Hz card (also available as a standalone BBG-1002-DC-4K unit). This card makes copies of the down converted output TO 3G/SDI/ HDMI.

A full array of fibre products are also on display, from simple O to E/E to O, CWDM, L-BAND and the new Blue Box Group throwdown modules Fibre to HDMI and HDMI to Fibre. Visit us at IBC to speak with our engineers, and discuss problems being incurred in today’s broadcast industry. Your problems are our challenges for providing solutions, and new products for the future.