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GatesAir adds to CALA sales team

The company appoints Carlos Lira Valdez to its CALA (Central America, Caribbean and Latin America) sales team

Thomson Broadcast subsidiary GatesAir has added to its international sales team with the appointment of Carlos Lira Valdez, who it describes as an experienced RF sales and engineering professional with extensive knowledge of the CALA broadcast market.

Valdez will report to David Hopson, senior regional director for CALA, and will lead GatesAir’s sales and business development efforts in the northern CALA region, which represents all territory north of Brazil through Mexico and east into the Caribbean.

“GatesAir provides me with two very valuable keys to success: exceptional products and knowledgeable in-country partners that offer local support to our customers,” said Valdez. “There is strong opportunity in CALA to help TV and FM broadcasters refresh existing transmission infrastructure, and transition analog broadcasters to digital television systems. CALA is an interesting region given the mix of digital standards being adopted, and GatesAir makes high-efficiency, high-performance transmitters to support them all.”

Hopson added, “We’re excited to welcome Carlos into the GatesAir family once again at a time when the transmission business is igniting throughout the region. His experience working with major broadcasters in Mexico and other countries is valuable to GatesAir, our partners and our end customers as he understands the transition timelines, government regulations, and business cultures that often differ between countries. His experience working with antennas, filters and auxiliary RF systems allows him to provide a holistic view of the RF chain to customers that are preparing to transition to digital or simply need to update their analog infrastructure. We look forward to his contributions.”