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Multiscreen advertising solution launched

The Velocix Multiscreen Advertising Solution, launched at IBC, is designed to help operators tap additional revenue as they shift content to the cloud. Nokia’s solution, which supports ad insertion and replacement for linear TV, time-shifted TV and video on demand, is available today.

Nokia is conducting trials with several operators in the United States.

Paul Larbey, head of IP video business, Nokia, said, “Nokia is committed to help our customers optimise their infrastructure for the delivery of added-value, personalised services.

The Velocix Multiscreen Advertising solution is the first truly scalable ad insertion solution in the market and supports a sound strategy to deliver profitable cloud TV services.”

The solution builds on Nokia’s Velocix Personalisation Platform, which collects individual viewing information context and presents it to an ad decision server to ensure the value of every ad placement.

Advanced session-based tracking captures every viewing experience, determines whether an ad reaches its intended target viewer, and delivers that data to operators to demonstrate value for ad buyers.

When deployed with the optional Velocix Media Delivery Platform, Nokia’s distributed content delivery network, the solution allows manipulation of the content and caching of ads closer to subscribers.

“This leads to a superior end-user experience, simpler operations and more efficient use of network resources,” claimed Larbey.