BC2014 has seen the hugely successful launch of IBC Content Everywhere, the new initiative for the rapidly changing media environment. Registered IBC Content Everywhere Europe attendees can continue to access the rich seam of information on the web portal throughout the coming year, gaining further knowledge and understanding.
While registered attendees are now handing back their Touch & Connect devices, that does not mean that they are leaving the IBC Content Everywhere community. The online portal continues to be available, and will maintain and build its stock of information and networking over coming weeks and months.
The community of interest that you have built up during IBC Content Everywhere Europe will be alive, and you can share experiences and ask for information through this very targeted network. Alongside the white papers and discussion documents from leading suppliers, you also have access to the IBC TV archive, including coverage of the key debates from this year’s event.
And while the European edition continues to bring benefits to attendees, in the coming months there are two more IBC Content Everywhere events. In January 2015 Dubai hosts the event for the MENA market; and later in the year Sao Paulo is the destination for LATAM.
The global nature of IBC Content Everywhere means that it is a rare source of knowledge, experience and opinions. All of this will be available to the whole community, through the portal.
IBC Content Everywhere covers rich media production, and the devices and apps which will take advantage of it. Along the way we need to consider digital marketing, social media and content personalisation. The technology drivers include big data and cloud services.
Research by Cisco forecasts a compound annual growth rate in mobile data traffic of a staggering 77% in the Middle East to 2017. Online video consumption in Brazil grew 18% in 2012 – that is six times the global average of 3%.
Both will be must-attend events for the new media communities in these markets. You can find out more about the programmes on offer, and the associated exhibition and networking events, at www.ibcCE.org, or you can click through the link from www.ibc.org.
If you develop software or systems for the new media market, then you should be exhibiting at IBC Content Everywhere. The events target attendees who are shaping the new business models, and as well as providing an independent forum for debate, these attendees will want to see and experience the latest in technology. Potential exhibitors can register their interest at www.ibcCE.org.
Be a part of this dramatic change. Check the dates and plans for IBC Content Everywhere in MENA and LATAM at www.ibcCE.org.
