The IBC show is huge: 1,500 and more exhibitors are spread out across all of the Amsterdam RAI’s 14 Exhibition Halls and many of them are unveiling new products and services at the show in front of a global audience for the first time. The sheer size of everything makes it easy for visitors to miss all that is going on, so a visit to the What Caught My Eye sessions is always worthwhile: it will save your feet aching if nothing else!
These sessions have become an IBC institution over the years; a series of three curated looks at the best that the IBC showfloor has to offer provided by experts in their fields in three separate categories.
Running on Saturday, Sunday and Monday mornings over breakfast at 8:30, Saturday's theme is Digital End-to-End, with the UK's head of the Digital Production Partnership, Mark Harrison, telling the story of the UK broadcasters' ground-breaking collaboration on digital standards. Sunday's theme is Social Media and Multiscreen, while on Monday, Vali Lalioti, Professor in Leadership and Innovation at Antwerp Management School, looks at Innovation and an examination of the forthcoming technologies that may change the industry even further.
The What Caught My Eye sessions are part of the Industry Insights conference stream. These sessions are free for all IBC attendees, but just as rigorously reviewed and vetted as the rest of the conference to ensure they still pass IBC’s extremely high quality thresholds. Other sessions look at rights from a multi-screen consumer’s perspective, examine the future of interactive entertainment, and host the IBC Innovation Showcase.