Highlighting how the company continues to expand and enhance its portfolio in response to the increasing dominance of video in networks, Ericsson is emphasising the corresponding need for efficiency, quality of consumer experience and new revenue opportunities.
Ericsson is showing how it believes its Media Delivery Network solution, including Ericsson Multiservice Proxy, a multi-purpose, multi-technology network node, provides superiority in network efficiency, intelligence, optimisation, agility and monetisation opportunities. Its solution enables network owners and service providers to enhance their position in the media value chain with profitable video delivery, enabling them to truly leverage their established consumer relationships, while at the same time, offering content owners cost-effective accessibility and guaranteed quality of experience across mobile and fixed networks.
It is also presenting a range of all-new LTE Broadcast demonstrations which show how the mobile broadband networks of today can provide new video delivery business opportunities and consumer experiences. Highlights include LTE based hybrid set-top-box delivery including broadcast, a live unicast/broadcast switching demonstration to show the dynamic nature of LTE eMBMS (part of LTE Broadcast from Ericsson) and live daily LTE Broadcast transmissions from the Ericsson booth in partnership with KPN.
“With mobile data traffic predicted to grow 10-fold by 2019, it’s paramount that all players in the new IP-centric video delivery value chain understand the challenges and opportunities created by the increased strain as consumers watch video any time and on a rapidly increasing range of mobile devices,” said Ove Anebygd, VP and head of media, Ericsson. “Our solutions are enabling operators to accelerate, drive efficiency and open new pathways for the TV industry as a whole in a number of ways. We’re looking forward to demonstrating our continued innovation in enabling the evolution of video-smart infrastructures for the future.”