IBC2014 will be the first time the industry sees the increased scope and capabilities of Ericsson's media business as the company builds on its TV and broadcast offering with the addition of recently acquired Azuki Systems, Microsoft Mediaroom and Red Bee Media. Ericsson's booth will show an integrated set of solutions and services that, says the company, demonstrate how it is at the centre of the convergence of media and telecoms, which is driving fundamental industry change.
Ericsson says that it will show how it is ensuring the highest quality and efficiency of video delivery through its capability to make every network video-centric and enable TV service providers, broadcasters and content owners to leverage and deploy inherently flexible and intelligent unified platforms.
The company will also highlight how the Mediaroom integration is allowing it to build what it says are new and innovative technologies which are redefining the TV viewing experience, integrating payTV service quality and content depth, with the personalisation, interactivity and multiscreen viewing capabilities of OTT services, to enable payTV at web speed.
Visitors to Ericsson’s stand will also learn how the company believes its acquisition of Red Bee Media bolsters its managed services offering and enables Ericsson to take a more prominent role in the content end of the TV and media industry.
IBC will also see Ericsson present its Media Vision 2020, which the company describes as an illustration of the future of TV over the next six years that outlines the necessary strategies required to achieve success in the networked society, where 50 billion connected devices, of which 15 billion are video-enabled, are plugged into a global IP network.