A focal point of German software developer CreateCtrl are solutions that allow media companies to produce content at different locations on different devices. As a Microsoft co-exhibitor at IBC, CreateCtrl is demonstrating the interaction of VoD highlight planning and asset management with Microsoft’s professional Cloud solution, Microsoft Azure Media Services. Content is stored and accessed through the Cloud making the investment in a company’s own IT hardware and the cost for their maintenance unnecessary.
In addition, CreateCtrl is presenting its media applications for metadata management and programme planning in the most recent of its version, number 7 at IBC. This includes the flexible content management system, ContentExplorer, as well as a Programmer and Planner. These products are already being used by content suppliers Discovery and N24.