After a break of three years, the broadcast and media industries will again have the opportunity to gather in Amsterdam for the IBC show this September. But whilst there has been a recent absence of trade shows, the cycle of innovation has arguably intensified during this period, not least in the field of live media production and delivery where cloud-based workflows have become increasingly commonplace.
Media technology innovator MediaKind has long recognised the importance of allowing content owners, broadcasters and media service providers to optimise their use of new technologies to make live media production and delivery more efficient. To this end, the company’s presence at IBC 2022 will see it showcasing a number of new product launches and developments that will allow its customers to remove the restrictions of live streaming in the cloud and engage global audiences; in other words, to go ‘Live without limits’.
It’s only logical, then, that one of MediaKind’s main showcases at the exhibition will centre on MK Engage. This powerful cloud-native service – which has been attracting plaudits worldwide – can be used in conjunction with MediaKind’s edge device portfolio to enable versatile content acquisition, production, playout, live and on demand streamed distribution, monetisation and fan engagement services. In addition to highlighting the capabilities of MK Engage, MediaKind personnel will also be on hand to explain how broadcasters and media service providers can construct their own media workflows using its Cloud Video APIs.
As workflows continue to evolve and, in many cases, acquire greater complexity, it becomes even more important for different technologies to integrate and work together seamlessly. Consequently, MediaKind will be using IBC 2022 to highlight its industry-leading partner networks, which include enduring associations with global leaders such as Microsoft, Amazon Web Services, Google, Intel, Lumen, Arqiva, Telestream, Evergent and Tech Mahindra.
However, it won’t all be serious business as the MediaKind stand will also give visitors the opportunity to take part in the ‘Track the Ads’ challenge. Showcasing the advertising media technology capabilities available through MediaKind’s PRISMA solution, the contest will see direct national, regional and personal ads being sent to participants’ electronic devices. There will be opportunities to win prizes for all those receiving the Gold or Silver ads. Visitors to the stand will also be able to ‘drive’ the live content being used on the MediaKind stand and partners stands by challenging their colleagues in the racing simulator pods!
Above all, MediaKind is looking forward to meeting with existing and prospective customers face-to-face, and to discuss how it can help media companies stay one step ahead in a rapidly changing industry. Allen Broome, MediaKind’s CEO, remarks: “The past two years have underlined the need for effective and versatile cloud-based workflows that enable media companies to operate more efficiently and cost-effectively, whilst maximising content monetisation potential and delivering more innovative and engaging experiences. The MediaKind portfolio has evolved accordingly and we look forward to demonstrating how our media technology solutions can deliver your Live without limits at IBC 2022.”
To find out more about MediaKind’s presence at IBC 2022, and to book a meeting in advance, please click on the following link.