The European Broadcasting Union (EBU) has revealed this year’s Eurovision Song Contest 2025 broke records, both in terms of share and engagement in individual countries.
The 69th Contest, staged in Basel, Switzerland, reached 166 million people across 37 public service media markets, said the EBU, 3 million more than in 2024.
The viewing share of the 2025 Grand Final was 47.7 per cent, the highest since 2004, and more than double the average for the same group of broadcast channels (19.9 per cent).
Among 15–24 year olds, the Grand Final achieved a viewing share of 60.4 per cent – the highest on record, revealed the EBU.
The final on May 17th delivered viewing shares above 50 per cent in 19 of the 37 markets where the event was broadcast, led by Iceland (97.8 per cent), Finland (90.5 per cent), Sweden (89.6 per cent), Norway (85.4 per cent), and Denmark (75.1 per cent).
In host country Switzerland, an average audience of 1.1 million viewers watched the Grand Final – a 57 per cent year-on-year increase.
In the week following the broadcast, the Grand Final attracted 12.1 million views on the Official Eurovision Song Contest YouTube channel, up 8 per cent on 2025. Peak concurrent viewership on the night reached 1.58 million, up from 1.51 million in 2024.
Martin Green, director of the Eurovision Song Contest, said: “This year’s Eurovision Song Contest has once again demonstrated its extraordinary power to unite millions across continents through the joy of music and shared celebration.
“In a fragmented media landscape, the ESC stands out as a unique global moment—bringing viewers back to live television, while simultaneously thriving across digital platforms and reaching new generations in new ways.”
