YouTube has attracted more viewers than BBC iPlayer for the first time since 2016, Ampere Analysis has found.
YouTube dominated Q3 2019 with 73 per cent of internet users saying they watched a video on the platform in the last month, followed by Netflix (43 per cent) and Facebook (34 per cent).
Social video was viewed by 74 per cent of respondents in the last month (a 4 per cent year-on-year increase) compared with 55 per cent for SVoD (8 per cent increase) and 35 per cent for catch-up (1 per cent increase). Pirated video use fell from 5 to 4 per cent in the same period.
“The strength of short-form video is evident in YouTube’s dominant position as the most viewed in each market surveyed outside of China,” said Minal Modha, consumer research lead at Ampere Analysis. “Looking at the top five, three of them are social video platforms which highlights its importance in the viewing mix for consumers.”