New research from Digital TV Research suggests Western European TV revenues will hit $50 billion in the next five years.
The research company is predicting revenues will increases from $39 billion in 2017.
It says OTT revenues for TV episodes and movies (including AVOD) will more than double from $10 billion to $23 billion. This will push OTT’s share of the total up from 26 per cent to 46 per cent. However, pay-TV revenues will fall by $2 billion over the same period.
SVoD revenues will increase by a further $8 billion by 2023, reaching $12.47 billion with Netflix expected to account for 57 per cent Western Europe’s SVoD revenues by 2023, compared to 52 per cent in 2017.
Simon Murray, principal analyst at Digital TV Research, saidd: “Western Europe will have 205 million TV subscriptions by 2023; up from 153 million in 2017. We forecast 99 million SVoD subscriptions by 2023, up from 50 million by end-2017. Therefore, SVoD’s share of the total will grow from 33 per cent to 48 per cent. Nearly 15 million SVoD subs will be added in 2018 alone, with 11 million more expected in 2019.”
Digital TV Research notes that their figures are gross subscriptions and that one household can have more than one subscription. For example, a household subscribing to pay satellite TV and Netflix would be counted as two subscriptions. Some homes pay for more than one SVoD platform.
