The Fourscreen Touchpoints 2019 study has revealed that 73 per cent of video consumption in Germany is spent on linear TV.
SVoD usage makes up 13 per cent of German video consumption, although this rises to 25 per cent among the 14-25 age group. Meanwhile SVoD use among older viewers has doubled since 2017.
Linear TV accounts for 80 per cent of video advertising, versus 6 per cent for YouTube and 6 per cent for Instagram/Facebook.
Even in the 14-25 bracket, 71 per cent of video advertising contact takes place in linear TV content.
The report also found that Netflix has doubled its net reach since 2017 to place it level with YouTube.