Digital TV Research has forecast Eastern Europe will add nearly 10 million digital pay-TV subscribers between 2019 and 2025, taking its total to 77 million.
The study noted that the region had 15.4 million analogue cable subscribers by the end of 2019.
The number of TV households will fall in 16 countries between 2019 and 2025, the report added, with the region’s TV households dropping by 2.2 million over this period.
Russia is expected to account for half of the region’s pay-TV subscribers in 2025, despite losing 2.91 million pay-TV subs between 2019 and 2025.
Digital TV Research also predicted the number of pay-TV subscribers to fall in six countries between 2019 and 2025.
Simon Murray, principal analyst at Digital TV Research, said: “The number of pay-TV subscribers in Eastern Europe will decline from 83 million in the peak year of 2018 to 78 million in 2025.
“Migration married with low birth rates mean that populations will fall in 14 of the 22 countries that we cover between 2019 and 2025.”