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Eastern Europe predicted to add 16 million SVoD subs by 2025

Subscriptions predicted to more than double from the 10.26 million recorded by end-2019

Eastern Europe will have 26.4 million SVoD subscribers by 2025, more than double the number recorded at the end of 2019.

According to figures from Digital TV Research, Eastern Europe will see 16 million extra subscriptions in that time, with Russia predicted to generate 4.8 million to take its total to 8.8 million, and Poland 5 million to total 8.7 million. 

Simon Murray, Principal Analyst at Digital TV Research, said: “Russia became the SVoD subscription market leader in 2019 by overtaking Poland. Although it has plenty of home-grown players, Russia’s SVoD sector will remain held back by the limited presence of foreign platforms.” 

Netflix will continue to lead the Eastern European SVoD sector, reaching 7.74 million subscribers by 2025, more than double its 2019 total, while Disney Plus will have 4.02 million subscribers.

Murray continued: “These platforms will not make great inroads into Russia. The Russian regulator introduced a 20 per cent foreign ownership equity limit on OTT platforms.”