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Antenna TVs will thrive in 2020 predicts Deloitte

Deloitte's annual Technology, Media and Telecommunications Predictions report looks at 5G, CDNs and more

Antenna TV will thrive in 2020 with 1.6 billion people worldwide still watching content on a traditional antenna TV, according to Deloitte.

In its annual Technology, Media and Telecommunications Predictions report, Deloitte’s analysts said antenna TV will help the global TV industry to keep growing “even in the face of falling TV viewing minutes and, in some markets, increasing numbers of consumers cutting the pay-TV cord.”

The predictions also covered a number of other technologies, including:

AI: A new generation of edge AI chips will reduce frustrations caused by lack of internet connection on smartphones by bringing AI to the device, according to the report. Deloitte predicts that in 2020, more than 750 million edge AI chips—chips or parts of chips that perform or accelerate machine learning tasks on-device, rather than in a remote data centre—will be sold, and that the edge AI chip market will continue to grow much more quickly than the overall chip market.

5G: Deloitte predicts that more than 100 companies worldwide will begin testing private 5G deployments by the end of 2020, collectively investing a few hundred million dollars in labour and equipment. “The emergence of 5G will offer unprecedented opportunities for companies to grow and achieve new levels of productivity,” said Craig Wigginton, Partner, Deloitte & Touche LLP and Global Telecommunications leader. “In conjunction with other ecosystem technologies, such as IoT, 5G will enable a connected future that will continue to dramatically transform enterprises worldwide.”

Ad-supported video services: According to Deloitte, global revenue from ad-supported video services will reach an estimated $32 billion in 2020. “This year’s Predictions report encompasses a range of topics that will have a profound and positive effect on the future of media,” said Mark Casey, partner, Deloitte Netherlands and Global Leader, Telecom, Media & Entertainment. “As more companies across industries seek to reach and influence consumers with content, the technologies covered in Predictions will provide exciting new growth and partnership opportunities for businesses—from sports franchises to streaming companies to social networks.”

Content Delivery Networks: Deloitte also predicts the global CDN market will reach $14 billion in 2020, up more than 25 per cent from 2019’s estimated $11 billion. The market will double to $30 billion by 2025, a compound annual growth rate of more than 16 per cent.

Deloitte’s full report can be found here.