Virgin Media has announced plans to launch the UK's first dedicated 4K UHD entertainment channel.
The Virgin TV Ultra HD channel will begin broadcasting on Monday 17th September. Launch programming includes Start Up with Martin Freeman, Masters of Sex starring Michael Sheen and as well as wildlife and nature documentaries set in Zambia and Vietnam, plus gigs from the Rolling Stones, Sting and Imagine Dragons.
The channel will be available to Virgin TV Full House and VIP customers with a V6 set-top box.
David Bouchier, Virgin Media’s chief digital entertainment officer, said: “With the launch of Virgin TV Ultra HD we’re giving our customers the ultimate entertainment viewing experience with must-see shows in incredible, crystal-clear picture quality.
“From epic dramas and stunning documentaries to the front row feeling of a rock concert, our customers will get closer to the action than ever before – with four times the picture quality of HD. It really is the next best thing to being there.
“We’ve shown some of this year’s biggest sporting events in Ultra HD, such as the Champions League and Wimbledon finals and we’re now giving entertainment the Ultra HD treatment. It’s all part of our ongoing investment to give our customers the best way to watch the best TV.”
Virgin TV Ultra HD will air on channel 999 and broadcast at prime-time until the early hours. The channel will begin broadcasting from 8.20pm on the launch night.