Kids’ learning and entertainment TV app Hopster has announced a new partnership with Scotland’s STV.
The deal will see Hopster’s content being made available on STV’s online streaming platform STV Player, via a new dedicated Hopster-branded children’s area.
Similarly to the original Hopster app, the line-up of content integrated within the new STV Player Hopster children’s area will be curated to tie into a unique ‘Discovery Learning Map’, teaching early years’ skills such as sharing, turn-taking, numeracy, literacy and more.
The Hopster children’s area will be available on STV Player from today at stv.tv and on a variety of platforms including iPhones and iPads, Android tablets and smartphones and selected smart TVs.
Nick Walters, CEO of Hopster, said: “We couldn’t be more excited to be powering STV Player’s new children’s service. We started Hopster to help make screen time a win-win for kids and parents through fun educational programming without the ads. Through our new agreement with STV, we hope to reach thousands of families and help them keep their little ones entertained in a safe and ad-free environment.”
STV chief executive Simon Pitts added: “We have ambitious plans to turn STV Player into a world-class streaming service, delivering a personalised STV for everyone. The Hopster-STV partnership reinforces our reputation as Scotland’s number 1 streaming service for family viewing.”
Hopster and STV are already planning the next phase of their partnership which will involve enabling STV Player users to subscribe to Hopster directly via STV’s website and bundling the Hopster app with STV’s new ad-free subscription version of STV Player.