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Eurosport France nets multi-year deal for ATP tennis

Broadcaster secures rights to 37 ATP World Tour tournaments a year

Eurosport France has signed a multi-year deal with ATP World Tour and ATP Media.

The five year deal gives the broadcaster rights to 37 ATP World Tour tournaments a year, including the Nitto ATP Finals and the Next Gen ATP Finals, all nine ATP Masters 1000 events as well as all 13 ATP 500 tournaments and another 13 ATP 250 tournaments.

Eurosport France will also work with the ATP to integrate its streaming service Tennis TV, offering fans the ability to watch all matches included as part of the ATP package anywhere they want at any time.

JB Perrette, president & CEO Discovery Networks International, said: “Strengthening our position as Home of Tennis in France with the ATP World Tour is a perfect example of Discovery’s principle focus on owning sport verticals which enjoy strong communities of passionate fans, allowing us to offer them the best possible experience and immerse them in the sport they love to follow every day.

“This approach aligns with the company’s broader differentiated non-fiction strategy, allowing us to super-serve passionate fans through our trusted brands as the global leader in real-life entertainment.

“We are absolutely thrilled to partner with the ATP and ATP Media and to be able to provide millions of tennis fans on all screens the opportunity to watch the best players in the world throughout the year across our platforms. This deal with the ATP and ATP Media, alongside our commitment to showing three Grand Slam events on Eurosport in France, ensures we are the true Home of Tennis.”

Chris Kermode, ATP executive chairman and president, added: “We’re delighted to have reached this agreement which will bring more ATP World Tour action to tennis fans in France than ever before. Eurosport has a long and rich history in tennis and will provide a phenomenal platform to showcase the best of the ATP World Tour in such an important and established market for men’s professional tennis over the next five years.”