The QYou has announced a partnership with Ziggo to deliver short-form sports videos to the Netherlands’ largest cable operator.
Q-Sport, custom-designed by QYou for Ziggo’s newly launched sports channel, will air 225 episodes over the next two years.
The shows will feature a mix of videos showcasing talent across various sports including surfing, football, BMX and motorcross racing, skiing, skateboarding, basketball and parkour.
This is The QYou’s first commercial rollout of bespoke programming for a TV operator.
Will Moerer, general manager of Ziggo Sport commented: “We know how popular sports content is, and are committed to making our dedicated channel entirely unique, filled with unique content.
“We’ve seen that new diverse formats are contributing to renewed enthusiasm for sports content, and our deal with QYou allows us to bring our subscribers access to premium content ranging from big league games to amazing footage of incredible sporting skill that is rarely seen on TV.”
Q-Sport episodes will be available in both linear and catch-up formats, and is set to begin airing this month. The channel, launched in November, is available to all digital TV subscribers.
Scott Ehrlich, CEO and co-founder at QYou, said, “Sport has been the cornerstone of the pay-TV industry for many years, so its no surprise that the internet has given fans a new way discover and experience sporting moments from all sorts of different pursuits – including those you normally wouldn’t find on television.
“As tastes have changed, today’s viewers want to see a much broader range of sporting activities in addition to premier and major league sports.
“It’s extremely exciting that Ziggo has recognised that these different formats offer new ways to capture viewer interest, and have decided to choose QYou’s programming to strengthen its brand new sports channel.”