Warner Bros Discovery has acquired BluTV, the first local subscription video-on-demand service in Turkey.
The global giant already held a 35 per cent stake in the streaming service.
Since its launch in 2016, BluTV has demonstrated a strong growth trajectory thanks to its focus on original content and content library, offering over 10k hours of leading local and international series and movies, said WBD.
Speaking about the deal, Jamie Cooke, GM CEE, Middle East and Turkey of Warner Bros Discovery said: “We are very excited for this new chapter. Turkey has been an important investment territory for us for over 20 years and the acquisition of BluTV brings Turkey’s first local SVoD player into our portfolio.
“The combination of compelling Turkish content and a broad range of the best international series and shows from Warner Bros. Discovery is an unbeatable recipe to be locally relevant and successful. Together we bring Turkish audiences the most compelling viewing experience and expand the reach of Turkish content globally.”
