Virgin Media and Sky have agreed a multi-year partnership that will extend Sky Cinema and Sky Sports’ availability across Virgin Media platforms.
From 2020 Virgin customers will also be able to access UHD linear and VoD content including sports, films and an expanded collection of Sky boxsets available on-demand.
The deal additionally includes NBCUniversal’s suite of channels, with Virgin Media customers able to watch Sky Cinema through the Virgin TV Go app for the first time.
Virgin Media CEO Lutz Schüler said: “This expanded partnership with Sky really shows that, despite vigorous competition between us, we can join together to put viewers first.
“Our customers can keep enjoying a vast collection of TV shows, films and live sport but now with greater flexibility and enhanced viewing quality. With our unrivalled ultrafast broadband paired with unlimited mobile connectivity and a line-up of fantastic programming, we give our customers everything they need to experience incredible entertainment in a way that suits them.”
Sky UK&I CEO Stephen van Rooyen added: “Thanks to this extended partnership, millions more people will now have access to hundreds of Sky boxsets and our incredible UHD content, as well as all the great Sky content they had before, from top Premier League fixtures to BAFTA-winning Sky originals.
“This partnership shows what can be achieved when you put the customer first and is a great example of industry collaboration.”