Vice Media has agreed a non-exclusive deal to launch a TV channel on Sky in the UK and Ireland.
Viceland will be on offer to Sky and Now TV customers when the channel launches in September.
The 24-hour channel will be available live, on demand, and on Sky Go.
The partnership additionally means that, for selected Viceland series, Sky and Now TV customers will have exclusive on demand access to the first episode 24 hours ahead of the first live airing.
Ahead of the launch, Sky Q customers will be able to view content from Vice’s digital channels including Vice.com, Vice News, Motherboard and Munchies.
The channel will focus on lifestyle and culture content for young viewers, featuring a slate of new UK programming.
Shane Smith, Vice co-founder and CEO said, “This is the biggest move yet in our long love affair with our British and Irish audience.
“Viceland is going to give them a whole new way to experience Vice content, on their own televisions, around the clock. And partnering with Sky gives us their deep expertise in the market, and the ability to reach over ten million households across the UK and Ireland.
“For us at Vice, this is the just the latest top-level partnership to establish the Vice presence on all screens, at all times, in all places.
“And as our reach grows, we’re pushing our own limits and committing to telling the world’s most compelling stories in new and ever better ways. We couldn’t be more thrilled.”
Viceland launched in the US and Canada in February 2016 and features hundreds of hours of original programming, including Gaycation, Huang’s World and Noisey.
Stephen van Rooyen, chief marketing, sales and digital officer at Sky, said. “We are really excited about what Shane and the Vice team have planned for Viceland.
“Vice has become synonymous with fresh and original content that has huge appeal for younger audiences.
“At Sky, we are committed to bringing exciting new shows from all around the world to ensure Sky and Now TV households have a real breadth of content to enjoy whenever and wherever they choose.”
