Amazon has launched Twitch Prime, a fresh offering that the company is calling “a new set of Amazon Prime benefits created for gamers.”
The launch, which follows Amazon’s $970 million buyout of Twitch in 2014, is designed to unlock “the best parts of Twitch and the best parts of Amazon.”
Twitch Prime will offer its users a ‘consistently updated’ selection of free digital video games and in-game ‘loot’ such as skins, characters and boosts. They will also receive ad-free viewing, and discounted game pre-orders on Amazon.
“Twitch Prime is one of those unique cases where we have an opportunity to build a product that is equally great for all of our customers – streamers, viewers, and game developers,” said Emmett Shear, CEO of Twitch.
“Offering subscriptions free through Prime saves money for viewers, while supporting streamers to build their community. Free games and in-game content are always a hit with gamers, but they also let developers reach millions of new potential players.
“When Amazon acquired Twitch, the first thing the community asked was, ‘when will Twitch be bundled in with Amazon Prime?’ We think Twitch Prime answers that question in a way that really speaks to our community.”