TVbeat, a SaaS company delivering a real time TV audience measurement solution has signed a deal with Telekom Slovenije. The partnership will give Telekom Slovenije access to granular data about viewing behaviour live and on-demand, providing insights into audience viewership.
“Telekom Slovenije looks ahead when it comes to technology,” said Simon Furlan, marketing director of Telekom Slovenije. “We strongly believe in adapting and upgrading current technologies to create opportunities, ensuring the future satisfaction of our users. The partnership with TVbeat enables us to provide relevant content and advanced services for our users, according to their needs and expectations. Earlier this year, we launched our first OTT platform TViN, enabling operators and media companies without an OTT platform to quickly upgrade their existing services with a state-of-the-art solution, encompassing media delivery needs as well as a cloud storage option with media transcoding, integrated into the OTT customer experience. TVbeat has demonstrated their beneficial analysis of large data sets and insights into consumer viewing habits for IPTV. We believe that this data will help us to improve customer experience and to understand which content is truly working.”
TVbeat measures viewing behaviour on all connected devices with anonymised data. It aims to provide an insight into all aspects of channel performance, including ratings, viewing share and real subscriber numbers, both linear and time-shifted.
TVbeat’s VP of business development, Magdalena Malinova, added: “We are overjoyed to have signed a contract with a valued platform such as Telekom Slovenije. We developed TVbeat in response to major shifts in TV viewing habits. People are watching their favourite shows across multiple devices at a time that suits them, which is why we created a new way to analyse this data. We believe that this partnership will uncover new opportunities for Telekom Slovenije as they will better understand content consumption, through in-depth insights and trends.”