Former president of broadcast and media services at Ericsson, Thorsten Sauer, has joined OTT content distribution platform Airbeem as the company's new executive chairman.
Airbeem works with media companies, sports brands, broadcasters and content owners to create their own OTT channel.
Steve Hardman, Airbeem CEO, said: “The appointment of Thorsten to our board comes at a time when we are investing heavily in sales and marketing to significantly grow the business. We believe we have a disruptive technology approach to video experience and OTT distribution for the direct to consumer market, providing premier content owners innovative monetisation tools to grow their channels and deliver their content to audiences with a tailored, enhanced user experience and a significant different commercial approach. Thorsten’s appointment brings valuable industry experience and vision to help us shape the vision of our OTT platform for the middle market.”
Thorsten Sauer, executive chairman of Airbeem, added: “Consumers habits prove the future of TV is over the top. I look forward to bringing my industry knowledge to further help Airbeem enable content owners to launch direct to consumer OTT channels around the world and help drive global growth of the company.”