The QYou, a subscription TV service featuring internet video content, has made three commercial hires, signalling its intention to broaden its operations across the world. Amory Schwartz joins as executive vice president, global sales and commercial development; Bob Reid takes up the position of vice president sales and business development, for the Americas and Asian Pacific; and Natasha Roberton becomes vice president of marketing.
According to Digital TV Research, the world’s top operators across 89 countries will increase their pay-TV subscriptions by 200 million between 2014 and 2020, which highlights the growing pool of subscribers looking for premium entertainment. By bolstering its commercial team, The QYou hopes to serve these audiences with a programming line-up of short web videos spanning comedy, music, drama and stunts, both on TV and via mobile and TV apps.
“The internet has given rise to a new era of imaginative snack-sized content which is steadily becoming a core part of people’s entertainment diet,” commented Scott Ehrlich, the QYou co-founder and CEO. “Now operators are waking up to the fact that having this content available on their services can satisfy growing consumer tastes for varied videos, delivered in a way that’s consistent with a premium TV experience. With the addition of Bob, Amory, and Natasha to our Executive team, we’re better positioned than ever to expand The QYou’s footprint into a range of new markets.”
Schwartz, Reid, and Roberton’s appointments closely follow The QYou’s recent raising of $10.4 million (Canadian) in equity funding, enabling it to more aggressively expand distribution and content activities in new regions.