Sportway Media Group has announced it has completed a capital raising round of around €20 million, providing additional resources as it aims to boost international growth, product development and strategic acquisitions.
Following the recent acquisition of Studio Automated, completed in partnership with Broadcast Solutions which became a co-owner, the capital injection underlines the company’s ambition to build “the world’s leading end-to-end ecosystem for automated sports production, distribution and analytics.”
As advances in AI, automation and data analytics continue to reshape the sports production environment, the investment enables the company to meet demand from organisations seeking new ways to grow audience reach, increase fan engagement and unlock new revenues.
Operating across more than 20 countries, Sportway works with more than 70 sports federations and leagues, producing more than 250,000 live sporting events each year. Its ecosystem spans automated production, OTT distribution, analytics and AI-powered content creation.
“Every sports federation wants to grow participation, engage fans and create new sources of revenue. Historically, however, the vast majority of sporting events were simply never broadcast,” said Daniel Franck, CEO of Sportway Media Group. “Sportway was built to change that. By combining artificial intelligence, automation and an integrated technology platform, we enable sports organisations to professionally produce, distribute and monetise content at a scale that was previously unimaginable. This financing enables us to accelerate our international expansion, deepen our technology leadership and continue our mission of making every sporting moment visible.”
The financing was led by Gamma Waves with continued participation from existing shareholders.
Kyang Yung, CIO of Gamma Waves, said, “We believe the future of sports media is automated, data-driven and personalised. Sportway has built one of the few platforms globally capable of delivering that vision at scale. Combined with its deep federation relationships, recurring revenue base and proven commercial execution, we believe the company is exceptionally well positioned to become a global category leader in sports technology.”
