Telestream has appointed a new president and chief operating officer, Kyle Ford, effective immediately.
In the newly-created post, Ford will direct the tactical implementation of operational strategies. He will report directly to Telestream CEO Dan Castles.
Ford has a background in software and digital media and has worked with Comcast, AT&T, and MediaOne and financial market data company Interactive Data, as well as being navigator aboard a US Navy cruiser.
As president and COO, Ford will expand the company’s market penetration and help establish the new live streaming products that Telestream introduced in 2016. Telestream hopes that Ford will bring a fresh perspective to Telestream’s go-to-market strategy and customer relationships, both directly and through the company’s global channel partner network.
In filling the position, Castles deliberately chose to pick someone from outside the traditional broadcast sector. Telestream had been in discussions with the Stanford graduate since the end of last summer.
“I’m familiar with the industry and I’m not a complete outsider,” Ford told TVBEurope. “When I was working in digital media, years ago, we were trying to figure out how to take content and deliver it on all devices. We were at the forefront of something that has become the norm.
“First and foremost, we already have plenty of insiders at Telestream,” said CEO Dan Castles. “If you need people with 30 years of broadcast experience, we have along line of people we can choose from. But recently we’ve launched some live products that go beyond the broadcast and cable market that we know.”
“We’re were looking at the depth of the management team. We needed to have a perspective that wasn’t broadcast. A software and digital media perspective to be better able to identify and bring in more of these other new verticals.”
Dan Castles said that the broadcast industry should provide better thought leadership. “Within the vendor community, we need to explain more fully how we intend to resolve the challenges that face our customers’ business operations.
“We need a dialogue with our customers – with our new management structure we’re well-equipped to provide that,” he said. “In an uncertain world, we need a strategic long-term view, sharing with our customers where this evolution in media consumption could lead us, giving all parties time to prepare for what might be needed.”