TalkTalk has unveiled a new pay as you go TV service.
TalkTalk TV Store aims to offer the latest movies and hit TV shows at what it claims to be the lowest price in the UK.
The move follows the acquisition of film and TV streaming service blinkbox, and will see the platform offer over 7,000 movies and TV shows to its customers.
Aleks Habdank, TalkTalk TV, said, “The launch of TalkTalk TV Store is an exciting step forward in our mission to offer the best film and TV content at Britain’s lowest price.
“It’s all about choice and flexibility – you can opt for anything from Star Wars to Game of Thrones, only pay for what you watch, and switch easily between devices.
“It puts you back in control, as you can enjoy all the shows and movies you love on your own terms.”
Viewers will be able to register up to five devices to their account, and watch one film or programme on their TalkTalk TV while streaming.