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Sony joins AMWA board

Sony has become a principal member of the Advanced Media Workflow Association (AMWA)

Sony has become a principal member of the Advanced Media Workflow Association (AMWA), gaining a seat on the organisation’s board of directors.

The company will play an essential role in contributing to the development, adoption, standardisation and refinement of the Networked Media Open Specifications (NMOS).

“We’re delighted that Sony has chosen to become a principal member of the AMWA,” said Brad Gilmer, executive director AMWA.

“Sony’s recent contributions to our Networked Media Open Specifications (NMOS) is greatly valued and we look forward to working with them in the longer term to set the direction of the organisation.”

Sony stated that ever since it began developing its IP Live Production system, it has believed that simply using IP for transport isn’t enough to make a live production system a more efficient and practical approach than SDI. According to the company, in order to realise the full benefits of IP, the systems need to have additional intelligence built in.

“We’re thrilled that AMWA has chosen Sony to join other respected industry players as a principal member of the association,” said Norbert Paquet, head of product management, Sony Professional Solutions Europe.

“This recognises our investment in driving the adoption of open standards for IP live production within AMWA, and a number of other industry organisations, to ensure interoperability and best benefits of IP for our customers.”

The AMWA is an open, community-driven forum driving the development of solutions for Networked Media workflows. Its worldwide members represent both media companies and their suppliers, focusing on the industry move to IP-based architectures. To help enable software-based systems to recognise and exploit devices, AMWA has developed the Networked Media Open Specifications (NMOS), including NMOS IS-04/IS-05/IS-06, that are essential pieces of an IP Live Production system.