Sony is marking the tenth anniversary of its Digital Media Production Centre (DMPC) at Pinewood Studios by opening its first UK virtual production unit. The space is part of the DMPC in Europe which allows broadcasters, production companies, and technicians to spend time with Sony’s cinematography specialists.
“Virtual Production is set to be the next technological step change for cinematographers, and we were keen to provide them with a space where they can learn and experiment with the opportunities offered by Virtual Production”, explained Will Newman, DMPC manager at Sony. “There’s nothing really like getting hands on, and we know that the combination of our VENICE cameras and Crystal-LED screens are the perfect way to achieve excellent quality images.”
The company said that today’s studio opening is a continuation of the centre’s tradition of bringing together years of knowledge with the newest, cutting-edge technology. Filmmakers, DoPs, and even actors can use the centre to speak to experts and learn how to use virtual production as it becomes a critical part of the motion picture industry, as well as continuing to explore Sony’s camera technology.
Today’s launch follows the successful opening of Sony’s first virtual production studio in Europe in Paris in February. Today and tomorrow, Sony experts will demonstrate the cinematic potential of virtual production and explain the technology behind it, and there will also be opportunities for guests to create visual content in the new studio. TVBEurope editor Jenny Priestley is on-site so keep an eye out for our report with all of today’s highlights.
