Streaming technology company MainStreaming has secured $6 million in a new round of funding with investments from, existing investor, .
MainStreaming said it intends to use the funds to enhance its position in its two core markets, broadcast and online gaming, and enable its customers to meet the increasing demand for streaming and seamless gaming interactivity over the internet.
The company already counts the likes of Sky Italia among its customers, which uses the service to stream premium live, linear and on-demand content.
Sony’s participation through its venture capital arm in this funding round represents its first investment in an Italian company. ”We’re excited to join the MainStreaming family, and we have great confidence in the MainStreaming team and technology,” said Gen Tsuchikawa, chief investment officer of Sony Innovation Fund. “It was the obvious choice in a world where consumer expectations around video quality and interactivity are of critical importance.”