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Sony, Indaco invest in MainStreaming

Company raises a further $6 million in latest round of investments

Streaming technology company MainStreaming has secured $6 million in a new round of funding with investments from Indaco Venture Partners SGR, together with Sony Innovation Fund and existing investor, United Ventures.

MainStreaming said it intends to use the funds to enhance its position in its two core markets, broadcast and online gaming, and enable its customers to meet the increasing demand for streaming and seamless gaming interactivity over the internet.

The company already counts the likes of Sky Italia among its customers, which uses the service to stream premium live, linear and on-demand content.

Sony’s participation through its venture capital arm in this funding round represents its first investment in an Italian company. ”We’re excited to join the MainStreaming family, and we have great confidence in the MainStreaming team and technology,” said Gen Tsuchikawa, chief investment officer of Sony Innovation Fund. “It was the obvious choice in a world where consumer expectations around video quality and interactivity are of critical importance.”