Sky Sports has emerged as the UK’s most popular digital sport platform after seeing a 175 per cent increase in its online video views.
The service’s digital and on-demand services, which showed over 60,000 hours of sport over seven different channels in 2015, totalled almost 300 million views by December.
Football was the most watched sport, with coverage reaching nearly 13,000 hours for the year – an increase of 20 per cent compared to the previous year.
Cricket (7,154 hours), golf (6,708 hours), F1 and motorsport (4,721 hours), tennis (2,035 hours), boxing (1,861 hours), darts (1,483 hours), rugby union (1,466 hours), and NFL (1,134 hours) were also prominent in Sky’s coverage over the last 12 months.
There were 20 million downloads of highlights, magazine and short-form programmes, a year-on-year increase of around seven million.
“The way people consume sport is changing and so is our service,” said Barney Francis, Sky Sports managing director, “As well as a record-breaking year across our seven channels, Sky Sports has become the first choice for sport across digital outlets too. Sports fans want their fix wherever they are and at any time of the day, and our award-winning service across TV, mobile, online, Sky Go and NOW TV ensure this.”