Sky has launched a new app exclusively developed for children.
Sky Kids, created in collaboration with ustwo, is designed to offer a “fun and safe” way for children to enjoy television content.
The app, which was announced in June last year, will allow parents to create age-appropriate profiles, as well as limiting the amount of content their children can watch on a daily basis.
Alongside offering parental control and safety features, Sky will commission its own exclusive original kids content, the headline of which will be the return of Morph.
Lucy Murphy, head of kids content at Sky, said, “We have worked really closely with lots of children and their parents to design the new Sky Kids app. It means they can watch all their favourite shows in a really engaging way designed just for them.”
The move comes on the back of research from Sky that found that growing numbers of children are watching TV on mobile devices, with 80 per cent having access to a tablet at home. The research also concluded that 60 per cent of parents with children aged three to 12 are worried about the types of programmes they are watching.
Murphy added, “Safety is of fundamental importance so parents will be able to filter what their child watches according to their age.
“Having lots of great shows for kids has always really mattered to us. Around a quarter of Sky households have children so we know how important it is we give them the very best kids entertainment.”